About This Project

We traveled to Baja California to create this social media campaign for the launch of Armani Beauty’s new Acqua di Giò Profondo in Mexico, featuring some of the country’s most prominent male talents. Inspired by the deep blue waters and rugged coastline of Baja, the project combined cinematic visuals with an immersive, natural approach to capture the freedom, movement, and atmosphere at the heart of the fragrance.